-> Click to View Highlights from the 73rd Annual Childrens Shopping Tour! <-

For over 70 years, the Children’s Shopping Tour has been a heartfelt tradition that brings joy and changes lives every holiday season.

The Salinas Valley Chamber of Commerce Foundation is proud to present the 74th Children’s Shopping Tour, which will take place on Saturday, December 13, 2025, from 7:00 a.m. to 2:00 p.m. at Northridge Mall.

Each year, local schools and teachers nominate children, based on need, to participate in this special event. On Shopping Tour day, each child is paired with a volunteer chaperone and receives a gift card to shop for essential clothing. Generous retailers at Northridge Mall offer exclusive discounts, maximizing the impact of each donation.

There are opportunities available to support the event for everyone! You can volunteer at one of the many stations or donate to this incredible cause.

Share this event with friends, family, and colleagues. The more support we have, the more children we can help. Join us in spreading warmth, love, and the spirit of giving this holiday season!

**New this year, to ensure the safety of the children involved, if one is 18 years or older, they must be pre-screened through our background check process via Checkr and fingerprinted at the Chamber office, prior to the event to participate.**